Global French-Canadian firm rebrands to reflect future

by arslan_ahmed | November 1, 2023 4:18 pm

[1]

SNC-Lavalin Group Inc., an integrated professional services and project management company with an international presence, has rebranded to AtkinsRéalis, to reposition the company for the future.

Building on more than a century of accomplishments from brands such as SNC-Lavalin, Atkins, Faithful+Gould, DTS, and Atkins Acuity, AtkinsRéalis brings the whole organization together under one single brand and represents a major milestone in the company’s transformation.

Headquartered in Montreal, Canada, AtkinsRéalis combines the expertise of its 36,000 employees across different markets and regions to deliver end-to-end solutions in the built and natural environment.

Since mid-September, the company’s new brand and associated visual identity has been used on all communications materials. SNC-Lavalin Group Inc. will not change its legal name until the it obtains shareholder approval, as required by law at its 2024 Annual Meeting of Shareholders.

[2]The name AtkinsRéalis is a coined term that combines Atkins, a legacy brand that is well-established across the company’s international markets, and “Réalis,” inspired by the city of Montreal and the company’s French-Canadian roots. “Réalis” also resembles the verb “to realize” or “to make happen,” which emphasizes the company’s focus on outcomes and project delivery.

“In recent years, we have deliberately repositioned the company. We exited those parts of the business that were not profitable or aligned with our strategy, corrected underlying issues affecting our performance, doubled down on high-growth global markets, embraced digital transformation, and most importantly, redefined our purpose and strengthened our culture. We have reached an inflection point so now is the right time to rebrand to AtkinsRéalis and reflect the exciting future ahead of us,” says Ian L. Edwards, president and CEO of AtkinsRéalis.

Source URL: https://www.constructioncanada.net/global-french-canadian-firm-rebrands-to-reflect-future/

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