The EIFS Council of Canada (ECC) has recently launched The Choice, a bimonthly national newsletter for the exterior insulation and finishing system (EIFS) industry. The publication covers the organization’s marketing and media efforts, and aims to increase its Canadian impact, engaging both members and the development and building industry. The newsletter aims to affirm EIFS as an energy-efficient cladding, and emphasize the council’s commitment to sustainable and durable design. For more information, visit www.eifscouncil.org.
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